We’re convinced: combining science-based idealism with hard-nosed pragmatism will make the future. Within these guardrails, we think like entrepreneurs and take targeted approaches together with our partners. We build on the solid foundation of scientific opinion, while our idealism keeps us open to new solutions that may not even exist yet. We never forget that our results will be measured in numbers. Sure, it’s a challenging path to navigate, but leads to the new economy we want to help create.
Business will go from being one of the greatest polluters on our planet to the strongest driver of a better world. Anyone leading a company will face the questions of our time. They must find new ways to balance opportunity, security, and risk. But they’ll also have to be daring. That will be the key to success.
Humanity already knows what it takes for everyone to live well within planetary boundaries. The starting points for companies are also essentially clear. So, what’s missing? We must turn this knowledge into action – at all levels, down into the very engine rooms of the economy.